Core Purpose
The Catalyst is the architect of customer acquisition and revenue growth. They execute data-driven strategies to attract, engage, and convert prospective customers.
How to Spot It (The "Tell")
They speak in metrics (CAC, conversion rate) and view marketing as a scientific experiment.
The Archetype's DNA
Core Characteristic
A Drive for "Measurable Impact"
A strategist who thinks in terms of systems and results. Obsessed with connecting actions to measurable business outcomes.
"Full-Funnel" Mindset
Seeing the entire customer journey as one system.
Data-Driven
Living in analytics, running experiments, and iterating.
Exceptional Storytelling
Translating technical features into compelling benefits.
Customer Curiosity
Obsessed with who the customer is and their buying triggers.
Cross-Functional Partner
Aligning message across Product, Sales, and Success.
Responsibilities
- Go-To-Market (GTM) Strategy
- Content Marketing & SEO
- Product Marketing
- Performance Marketing
- Marketing Automation
The Journey at AccelMars
The Experiment
Launching the first data-driven growth experiments. Proving that systematic testing yields better results than gut feeling.
The Funnel
Mapping the entire customer journey from awareness to revenue. Optimizing conversion rates at every step.
The Engine
Automating the growth machine. Scaling successful channels (SEO, Ads, Content) while maintaining efficiency.
Market Dominance
Creating a self-reinforcing brand loop where happy customers become our best marketing channel.
The Career Path
Marketing Manager
Executes campaigns in a specific channel (e.g., Content, Paid ads). Tracks individual metric.
Growth Lead
Owns a growth metric (e.g., MQLs). Manages cross-channel experiments and budgets.
Director of Marketing
Leads the broader marketing team. Aligns growth strategy with product roadmap.
CMO / Chief Growth Officer
Owns the company's revenue engine. Defines the brand narrative and go-to-market strategy.
Psychological Profile
Success Metrics
- Lead Generation (MQLs/PQLs)
- Customer Acquisition Cost (CAC)
- Conversion Rates
- Content Engagement
Current Embodiments
An Pham
Marketing Manager